Some business owners don’t understand the benefits to having a press opportunity. No worries, that was me three weeks ago! Press opportunities aka press opps allows you to gain exposure for your company and/or personal brand. Taking advantage of these opportunities can help your company grow exponentially.  For example, The Inc. Magazine is looking to feature a small IT company in the Northeast Region of the U.S. that has survived the recession. Can’t you see yourself being featured in major business magazine?

When submitting an interest in a press opp remember, these are deadline driven. Press opps are usually comprised of 10 main components:

1. Summary of the Press Opp
2. Name of the reporter
3. Category of press opp (i.e. Business & Finance)
4. Email address of reporter
5. Title of the press opp (Sometimes the same as the Summary)
6. Media Outlet (i.e. The Inc. Magazine)
7. Specific Geographic Region
8. Region (i.e. Usually the same as Specific Geographic Region)
9. Deadline (i.e. 12:10pm – October 14)
10. Query  – describes specifically what the reporter is looking for

About the Author: Priscilla Walker is the president and CEO of Your Dependable VA, Inc., a cost effective virtual assistance company. We help small businesses grow by providing premium professional administrative and social media marketing assistance.

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